Certified Digital Marketing Professional

Whether You’re A Complete Beginner, Business Owner Or Marketing Professional Looking To Upskill, This Digital Marketing Programme Is Perfect For You.

The Professional Diploma In Digital Marketing Will Introduce You To The Key Digital Marketing Specialists, From Mobile And Social Media To Email, PPC Marketing, And SEO.

Upon Successful Completion, You Will Become A Certified Digital Marketing Professional.

Future-Proof Your Career With Industry Aligned Professional Certification

Digital Technologies Have Changed The Way We Work, Live And Communicate. That’s Why We Have Designed A Professional Certification That Can Make A Real Difference.

What competencies will you gain?

By earning this certification, you will:

01.

Digital Concepts

Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business

02.

Business Goals

Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

03.

Customer Engagement

Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.

04.

Certified Digital Marketer

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

The Benefits of a Digital Marketing Course in Hyderabad

A digital marketing course in Hyderabad offers numerous benefits, including:

• Hands-on experience with the latest digital marketing tools and techniques
• Access to experienced digital marketing professionals who can offer guidance and mentorship
• A strong network of peers and alumni who can provide support and opportunities for collaboration
• The opportunity to work on real-world projects and gain practical experience
• Additionally, a digital marketing course in Hyderabad provides students with a comprehensive understanding of all the key aspects of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and more.

Why Choose Digital Marketing as a Career?

The digital marketing industry is growing at an unprecedented pace, and the future looks bright for digital marketers. This is because businesses are looking to leverage the power of the internet to reach their target audience and grow their brand.

By choosing digital marketing as a career, you will have the opportunity to work with some of the most innovative companies in the world and make a real impact on their success. Additionally, the digital marketing industry offers a high level of job security and a promising future for those who are passionate about their work.

Digital Marketing is the Future of Marketing

The digital marketing industry is rapidly expanding, and it's no surprise that businesses of all sizes are looking to invest in this lucrative field. Hyderabad, in particular, is home to a thriving digital marketing industry, and it's no secret that the demand for digital marketing courses in Hyderabad is on the rise.

As a result, many institutions are offering digital marketing courses in Hyderabad, but not all of them offer the same level of quality. This is why it's important to choose the right course that will provide you with the knowledge and skills necessary to succeed in the digital marketing field.

Foundations of Digital Marketing

The Digital Marketing Foundations module will introduce you to conducting digital research, setting business objectives for a digital campaign and preparing the foundations for developing a targeted marketing strategy.

- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Teamwork
- PROPEL Model

Website Optimization

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

- Concepts
- Architecture
- Web Design & Content
- Optimize
- Measure
- Content Marketing

Social Media Marketing

The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.

- Introduction to Social
- Facebook
- Twitter
- LinkedIn
- Instagram
- Snapchat
- Communities
- Campaign Concepts

SEO – Search Engine Optimization

The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

- Introduction to SEO
- Set SEO Objectives
- Keyword Research
- Optimize
- Measure Performance

Paid Search

This module will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognize the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).

- Concepts
- Launch
- Manage
- Measure

Google Analytics

The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.

- Concepts
- Set Up
- Goals
- Report
- Analyze

Display & Video Advertising

The Display & Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy.

- Concepts
- YouTube
- Ad Formats
- Creation
- Target
- Measure

Email Marketing

The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns

- Fundamentals
- Email Strategy
- Email Design
- Campaign Delivery
- Testing & Optimizing
- Marketing Automation

Digital Strategy

The Digital Strategy module uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives

- Concepts
- Plan
- Research
- Objectives
- Prepare
- Execute
- Learn

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